BUSINESS OVERVIEW
What the business made, not just what it sold. Revenue, cost of goods, and gross profit sit on one strip for whatever date window you pick, with margin and order counts under them.
BUSINESS OVERVIEW
How the business is trading, what the shelves hold, and what both are worth. One screen, four cards.
Pick a date window and seven figures answer for it. Revenue, Cost of Goods, Gross Profit, Gross Margin, Items Sold, Avg Order Value, and Total Orders all re-read for the same range. They are there when the page opens, and again the moment the range changes.
Which products sit behind a Low Stock or Out of Stock segment is normally worked out by searching the Stock page by hand. Click the segment instead and that page opens already filtered to the matching status. In Stock, Low Stock, and Out of Stock each carry their own list, one click away.
Stock value moves every time an order ships, and the card takes it as it stands rather than over a window. Cost Value prices the units on hand at what they cost. Retail Value prices the same units at their WooCommerce regular price. Both ignore anything with nothing left on the shelf.
Revenue, COGS, and Gross Profit draw for four consecutive periods of the same length, chosen from 7 days up to 1 year. Hovering a bar lists each series with its money value. Whether a good revenue period was also a good profit period is settled by looking across the four.
Four cards, four permissions, and any combination of them is valid. A role can hold all four, one, or two. Cards outside the grant are not drawn at all, with no greyed-out box and no message where they would have been. What renders is what the role holds.
THE DAILY READ
Trading and stock answer for the same visit, from a period set once and remembered.
Click Inventory Alpha in the WordPress sidebar and Business Overview opens first. Seven sales figures head the page. A donut carries the in-stock share, four tiles price the stock, and a chart sets four periods of revenue, cost, and gross profit beside each other.
Open the date trigger above the sales figures to pick from seven presets, or use the calendar to set a start and end date, which commits on the second click. The chart's period length runs separately, from seven days to a year. Both choices are remembered.
Hover over any of the three segments, In Stock, Low Stock, or Out of Stock, and the tooltip gives the number of SKUs in it. Click and the Stock page opens, filtered to that status.
ALSO ON THE PAGE
A role with no Business Overview permissions has no access to the page.
Enter product costs and Gross Margin shows; leave them out and it stays a dash.
Gross Profit and Gross Margin both print in red when the window runs at a loss.
All Time, Last 30 days, This month, and four more sit beside a custom calendar.
Come back tomorrow and the sales range and chart period are as you set them.
Hovering a segment names it and gives its SKU count, such as 87 for Low Stock.
COST COVERAGE
Profit figures are only worth acting on once you know how complete they are. Most dashboards print gross profit and assume the underlying costs are already right. The Sales card treats that as an open question, not a given. It states outright how much of the profit figure is built on real cost data, for whichever window is selected. You read the figure and the state of it in the same glance.
The coverage percentage is the share of line items in the window that already carry a recorded product cost. It is worked out fresh for whatever range is chosen: one window can read fully covered, another partially covered, in the same store on the same day. Full coverage never gets a badge or a percentage of its own. It sits under the seven sales figures it qualifies, on the same card.
HOW IT COMPARES
Gross profit, stock value, and how much of it rests on real cost — all on one screen.
| Capability | Default WooCommerce | ATUM Inventory | Shelf Planner | Inventory Alpha |
|---|---|---|---|---|
| Revenue, cost of goods, and gross profit | – | – | – | |
| Any date range, preset or custom calendar | – | |||
| How much of the profit rests on real costs | – | – | – | |
| In-stock share across every SKU | – | |||
| Click a stock segment to its product list | – | – | – | |
| Stock valued at cost and at retail | – | – | ||
| Four periods of revenue, cost, and profit | – | – | – | |
| Dashboard cards granted per role | – | – | – |
WORKS WITH YOUR STACK
No data migration, no separate dashboard. Inventory Alpha installs as a standard plugin and reads your existing WooCommerce orders and products.
FAQ
WooCommerce Analytics reports what you sold, not what it cost. Its Revenue report carries no cost, profit, or margin column, and its Stock report lists status and quantity with no value beside them. Business Overview puts Revenue, Cost of Goods, and Gross Profit on one row for the window you pick, and prices the stock on hand at both cost and retail.
Enter a cost against each product. Revenue, Items Sold, Avg Order Value, and Total Orders read correctly from the orders WooCommerce already holds, with nothing to set up. Cost of Goods, Gross Profit, and Gross Margin need the costs. Until they are all in, a caption under the figures names what share of that window is costed, and it disappears at full coverage.
No. Net profit is what's left after rent, wages, advertising, and other operating costs, and none of those are in Inventory Alpha. What the page gives is Gross Profit, sitting beside Revenue and Cost of Goods on the same row: revenue minus what the goods cost. Four more figures below add Gross Margin, Items Sold, Avg Order Value, and Total Orders, and all seven are scoped to the selected date window.
No. The four cards are fixed, and so is their order: Sales, Stock Health, Stock Summary, and Key Metrics. What changes is which of them a role is granted. A warehouse role can be given Stock Health and never see Sales, and a role granted none of the four has no menu item for the page at all.
Yes, one window at a time. Pick This month or Last month on the sales date range and the seven figures re-read for it. This month runs to today, not to month end. Reports is where two periods sit together with the change worked out.
No, not here. No card carries a supplier, product, category, or channel filter. You get that on the other pages: Stock filters by supplier and category, Orders by channel, and Reports on any field you pick.
Yes. Stock Health shows Low Stock and Out of Stock as their own segments on the donut. Hover one and it gives that segment's SKU count. Click it and the Stock page opens filtered to exactly those products.
No. There is no export, download, or print control anywhere on the page. Reports carries a Download CSV action for a report you build there.
The Healthy percentage is the In Stock share of every SKU on the ring, not In Stock plus Low Stock. A SKU sitting in Low Stock or Out of Stock is not part of it. Every variation counts as its own SKU, and variable parents are left out.
Have a question we didn't cover? Contact our team →
Start free
Cost your products inside Inventory Alpha and the maths stops being a monthly job. Seven sales figures answer for any window you pick, with stock health and value beside them.
Not charged for 30 daysCancel anytime5‑minute setup
The rest of the toolkit
Reorder levels, costs, bulk edit
Low stock → ordered → received
Spend, AOV, and churn risk
Who you buy from, at what cost
Why a stock number changed
Correct stock by hand, logged
None, View, or Full per page
Drag-and-drop report builder
Profit per order, pick and pack